Notable Accomplishments
- Drove growth of 300,000-plus new users, a 58% increase in transactions year-over-year, and a 13 point bounce rate improvement for Zelle at U.S. Bank by redesigning the new user sign-up experience
- Elevated ATM accessibility from 2010 ADA Accessibility Standards to WCAG 2.0 AA, redesigning and testing UI, layout, and actual physical interactions for U.S. Bank
- Led 100% faster document approval, 66% faster loan approvals, and a 30% increase in overall user efficiency for Roostify's SaaS home lending platform by designing new application flows, IA, dashboards, and a UI overhaul
- Generated $35 Million+ per year in recurring revenue at Vlocity, being a triple threat by designing, developing, then presenting responsive web and hybrid app product demos to B2B sales prospects up to C-suite audiences
- Raised the Net Promoter Score by 4 points at AAA Northern California, by spearheading a multi-phased redesign of the paper map ordering experience
Design Skills
- User Research
- Personas
- Journey Maps
- Distilling Problems / Goals
- Prototyping
- Wireframing
- Lo-fi and Hi-fi Mockups
- Mobile-First Responsive Web
- Mobile App Design (iOS and Android)
- Design Systems (e.g. Apple HIG, Material)
- Sketch
- InVision
- Figma
Technical Skills
- HTML / HTML5
- CSS / CSS3
- Frameworks (e.g Bootstrap)
- Adobe Analytics
- Google Analytics
- Git Version Control / GitHub